Reporting & Recommendations: Your Technical SEO Game Plan
After auditing crawlability, speed, mobile, on-page, errors, architecture, security, vitals, backlinks, schema, content, and competitors, it’s time to pull it all together. A Reporting & Recommendations process distills your Technical SEO findings into a clear, actionable strategy. This isn’t just a report card—it’s your roadmap to higher rankings. Let’s break down how to craft it and why it’s the final key.
Detailing Audit Findings
Start with the big picture: what’s working, what’s not? Summarize strengths—like a blazing 1.8-second LCP or a flawless HTTPS setup—to build momentum. Then, list weaknesses—maybe 50 broken links, a messy URL structure, or a competitor outpacing you on mobile usability.
Keep it scannable—use tables or bullets, not walls of text. Example: “Strength: 200 high-DA backlinks. Weakness: CLS score of 0.3 due to unoptimized images.” Pull data from tools (Search Console, Ahrefs, Lighthouse) for credibility. This snapshot shows where you stand today.
Prioritizing Issues to Fix
Not all problems are equal—focus on impact and effort. A slow server response (500ms) might tank Core Web Vitals and rankings, so it’s priority one. Duplicate content on 10 pages? Less urgent but still fixable. Rank them: high (crawl blockers, security gaps), medium (redirect chains, thin content), low (minor CLS tweaks).
Consider quick wins too—adding width/height to images fixes CLS fast, while a full site migration takes months. Tie each issue to its SEO hit: “404s waste crawl budget, dropping indexability.”
Providing Actionable Steps
Turn findings into a to-do list with teeth. Be specific: “Compress homepage hero image from 2MB to 200KB using WebP—target 2-second LCP by April 15.” Or “Add LocalBusiness schema to contact page for rich snippets—complete by April 20.” Assign owners and deadlines if it’s a team effort.
Break big fixes into phases—e.g., “Phase 1: Fix 20 highest-traffic 404s with 301s. Phase 2: Audit all links.” Include tools or resources (e.g., “Use Screaming Frog for URL cleanup”). Actionable means no guesswork—just results.
Why Reporting & Recommendations Win in Technical SEO
This step bridges analysis and execution. A tight report clarifies your site’s health, prioritizes fixes, and hands you a plan to outshine competitors. For Technical SEO, where details pile up, this focus turns chaos into progress—higher rankings, better UX, more traffic.