Our local business SEO audit service involves a comprehensive evaluation of your business’s online presence to identify areas for improvement in search engine optimization (SEO), with a focus on local search visibility. Here’s what our Thorough Local SEO Audit includes:
Our Local SEO Audit Services
Website Analysis
- Checking on-page SEO (title tags, meta descriptions, headers, keywords)
- Assessing site speed, mobile-friendliness, and user experience
- Identifying technical issues (broken links, crawl errors, duplicates)
Local Listings Review
- Verifying NAP consistency across Google, Yelp, etc.
- Evaluating listing completeness (hours, categories, photos)
- Checking for duplicate or unclaimed listings
Keyword Research
- Analyzing rankings for local terms (e.g., “coffee shop in [city]”)
- Finding untapped local keyword opportunities
- Comparing rankings to competitors
Backlink Audit
- Examining backlink quality and quantity
- Spotting spammy links that hurt rankings
- Suggesting local backlink opportunities
Competitor Analysis
- Benchmarking SEO against local rivals
- Highlighting competitor strengths (content, reviews)
- Spotting gaps to exploit
Review Check
- Assessing review quantity, quality, and sentiment
- Checking review responses
- Suggesting review-boosting strategies
Content Evaluation
- Reviewing local relevance (city-specific pages)
- Aligning content with user intent
- Finding new content opportunities
Citations Consistency
- Auditing directory mentions for accuracy
- Highlighting missing industry/local citations
Reporting
- Summarizing findings (strengths, weaknesses)
- Offering actionable SEO steps
Key Differences Between Local SEO and Technical SEO
| Local SEO | Technical SEO |
|---|---|
| Focus: Optimizes for a specific geographic area to attract local customers. | Focus: Improves website structure and performance for search engines. |
| Goal: Rank in local search results (e.g., Local Pack, Maps). | Goal: Ensure the site is crawlable, fast, and user-friendly. |
|
Key Activities: – Optimize Google Business Profile (NAP, hours, photos) – Build local citations – Target location-specific keywords – Manage customer reviews |
Key Activities: – Fix crawl errors and indexing issues – Optimize site speed and architecture – Implement HTTPS and schema markup – Improve mobile usability |
| Scope: Narrow, tied to a physical location or service area. | Scope: Broad, applies to any website regardless of location. |
|
Metrics: – Local Pack/Map rankings – Calls or direction requests – Review volume and ratings |
Metrics: – Crawlability and indexation – Page load speed (Core Web Vitals) – Organic traffic and bounce rate |